You talk for ten minutes. Your content writes, illustrates, and publishes itself.
Margot, your pocket journalist, interviews you by voice, whenever it suits you. She digs for your best stories, keeps your exact words, writes them in your voice, creates the visual, and publishes to LinkedIn. You talk. She does the rest.
Margot
Who was in the room, and what did they actually say?
Published on LinkedIn
just now
Right now, one post is a whole project.
You dig through yesterday’s AI chat to find the idea again. You write it. You reformat it so it breathes. You hunt for an image, or open yet another AI to make one, then upload it. You schedule it, adjust the preview, hit publish. Then you start over. For the next one. Forever.
And the content never stops asking for you: the ideas, the angles, the discipline to keep showing up week after week.
It takes the whole chain off your plate. You talk. The writing, the image, the scheduling, the publishing. All of it happens on its own. You just show up relaxed. 😌
This isn’t AI writing instead of you. It’s you, interviewed every week.
The way leaders have ghostwriters and public figures sit down for interviews. A good interviewer asks the questions you’d never ask yourself: the scene, the exact words, the number, what it changed. Your posts come out of YOUR mouth. The journalist just makes them land.
My most-read post started as a three-minute voice note, recorded on a walk.
Without her
- Sunday night, blank page, nothing comes.
- Your best stories stay buried in old AI chats.
- Two hours per post: writing, image, upload, scheduling.
- The busy weeks, you simply disappear.
With Margot in your pocket
- Sunday, 6 PM: three questions made for you.
- She digs your stories out and keeps them in your brain.
- Fifteen minutes of talking. The rest just happens.
- The busy weeks, it publishes anyway, at 8 AM.
From a voice note to a published post. On its own.
Your week with Margot, at a glance
- 1
She calls you
Time for your weekly interview.
- 2
You talk, she digs
Voice notes. She chases the gold.
- 3
She writes in your voice
Three drafts land in your calendar.
- 4
You approve in a tap
The visual is already made.
- 5
It posts while you sleep
Live on LinkedIn at 8 AM.
The questions come to you.
Sunday, 6 PM. Three questions land in your chat. Never random: she has read your strategy brain first, and asks for what is missing. The story you never told, the launch coming up, the number from this week.
Margot
Sunday · 6:00 PM
The client moment: tell me about one conversation that stayed with you.
The struggle: what almost made you quit this month?
The number: one result you can put a figure on.
You answer out loud, wherever you are.
On a walk, between sessions, in the car. Voice notes, plain talk. No blank page, no keyboard.
Margot
On a walk · 6:12 PM
Plain talk. No keyboard.
She digs like a real journalist.
A vague answer? She pushes back. A gem? She grabs it: “What were her exact words?” That’s where the posts people remember come from.
Margot
Digging · 6:14 PM
You said she almost cancelled. What made her stay?
That’s where the posts people remember come from.
Say “go”. Drafts and visuals appear.
Three posts in your calendar, written in your voice, each with its own image already made. You read, tweak if you want, approve.
Content calendar
This weekThe client who almost cancelled
DraftWhat I got wrong about discovery calls
DraftThe one number that changed my week
DraftIt publishes itself, on schedule.
Approved posts go live at the right time, visuals included, straight to LinkedIn. Nothing to copy, paste, format, or upload. Your presence becomes a rhythm, not a chore.
Frédéric Chaze
Coach & solopreneur · Now
She almost cancelled. Then she said one thing I’ll never forget…
Not a black box. Three spaces, and they’re yours.
From your brief, to your calendar, to your chat. Here’s the actual system running behind every post.
Your brief. Set once.
Before anything, your own AI interviews you: what you sell, who you serve, what this month should achieve. Your answers become a strategy brief the journalist reads before every single post, so nothing sounds off-topic or off-brand.
What do you sell, and to whom?
1:1 coaching for founders who freeze on camera.
Who’s your ideal client, and what keeps them up at night?
What should this month’s content achieve: reach, leads, authority?
Your calendar. It fills itself.
Drafts land in your own Notion, dated and ready. You stay in control: edit, approve, or move anything. Not every slot has to be filled, you publish at the rhythm that fits you.
LinkedIn calendar
Default viewThe question asked at 11pm
A hotelier told me no last week
Room 7's guest had forgotten…
The most-viewed post on my feed
The 10-minute test
The front-desk playbook
Your journalist. Right in your chat.
Every week she interviews you where you already are: WhatsApp or Telegram. Answer by voice, she digs for the gold, and you fire off the orders: say “go” for drafts, and it publishes on schedule. Nothing to install.
Margot
online
This week’s theme: Conviction. What received idea did you push back on, and what would you tell someone who believes it?
You said “by digging deeper”, which exact question turned it around?
Two engines. One shared brain.
This is not one more AI spitting out generic posts. It is a system, and here is how it thinks.
Engine 1 · yours
Your AI
Claude or ChatGPT, the one you already use. The deep-thinking workshop: strategy sessions, big batches of ideas, heavy rework. It costs you nothing extra.
The link between them
The shared brain
One page in your Notion: who you are, what you sell, who you serve, what this month should achieve. Both engines read it before writing a single line.
Engine 2 · ours
Margot
The weekly heartbeat. She interviews you by voice, writes with your exact words, creates the visual, publishes on schedule. She runs on our side: nothing for you to maintain.
And when the calendar runs low, Margot notices it first. She writes the handover brief for your AI herself, so the next batch is one paste away.
Update the brain, and both engines follow. That is the whole trick.
Images that stop the scroll, with you in them.
Every post comes with its own illustration: high-end, warm, made to catch the eye in a feed, not generic clip-art. And when it fits, you’re in the picture, your real photo dropped into an illustrated scene, as photographic or as stylized as you like.
Your face builds the connection; the craft does the rest. All automatic, every time.
Your photo
boosted with AI, or left as it is
Built for people whose business runs on trust.
Coaches. Consultants. Solo founders. You know you should show up every week. You have the stories. What you don’t have is the two hours per post, the manual busywork, or the taste for sounding like everyone else’s AI.
No blank page.
The interview replaces it.
No generic voice.
Your words, your rhythm, your red lines. She learns them.
No manual work.
The image is made for you, the post publishes itself.
Nothing to learn.
She lives in your chat. Your calendar lives in Notion, and it's yours.
It fits your month, not the other way around.
There’s no rule that says Sunday. Block one or two hours at the start of the month and 80% of your content is done. Then top it up along the way, a voice note between two meetings, a story worth telling, any day. Your journalist writes to you on Sundays, but she’s listening whenever you are.
1–2h
at the start of the month
One sitting, a handful of voice notes, and most of your month is already written and illustrated.
any day
whenever a story lands
Between two meetings, on a walk, send a voice note and it becomes a post. No fixed day, no pressure.
I built it for myself first.
I spent twenty years teaching, then coaching public speaking and book writing: helping people find their words is my trade. Now I build AI systems for small businesses. Pocket Journalist runs my own LinkedIn: every post starts as a voice note. Since I switched from writing about writing to these, the reach jumped up to 40×. It has published on its own, several mornings a week, while I slept, walked, or worked with clients.
At 11pm, a traveller messages a hotel: “Train delayed, I arrive near midnight, is my room still held?”
A guest left a one-star review. The reason: a dead bulb the housekeeper had flagged three days earlier.
Real posts from my French LinkedIn. The numbers are real. Yours would be in English, in your world.
Opens in September. Ten founding spots before that.
A ghostwriter for your personal brand runs $1,500 to $4,000 a month, and the words are theirs. This is a fraction of that, and the voice stays yours.
Setup · one-time
Your voice calibrated, your strategy brief built, your calendar installed (it’s yours to keep), your first interview guided. Done together, online.
The machine · monthly
€59 / month
Founder rate, locked for lifeThe Sunday interview, the digging, the writing in your voice, the illustrations, the scheduled publishing.
Cancel anytime. Everything installed stays yours: the calendar, the method, your content.
Founding members have a code. Get yours in my WhatsApp channel, or meet me at Mindvalley.
You’re probably wondering…
That's the whole point. The raw material is your voice notes: your stories, your exact words. During setup we calibrate your style down to the words you'd never use. Nothing is invented.